Eddie Bauer Clothing

Eddie Bauer is outdoor style clothing and accessories. Beginning in Seattle in 1920 by Eddie Bauer (1899–1986) with $25 the company that bears his name initially sold only recreational and wilderness gear, for the outdoorsman of course. In 1928 Eddie Bauer nearly froze to death, being innovative, he created what would become perhaps the most famous of all his products quilted down parka. The down parka has since become synonymous with winter wear in the United States.

Both Eddie Bauer clothing and equipment has been donned to Mt. Everest, but in the 1970s the company was sold, and concurrently changed its focus to "casual lifestyle" items such as cashmere blazers and home furnishings to appeal to reflect the same affluent adult customer base which made him so popular in the 20’s. In 2001, the company held more than six hundred stores around the globe and is generating enormous revenues while competing with Gap, Old Navy etc. But while the competition heats up Eddie Bauer’s flame still burns, hotter than ever.